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What is Business Signage?

Business Signage refers to different types of graphics and text that are created in order to provide information, or direct people to find a certain place, street, product, business or service.

A lot of signage traditionally relies on wording together with pictures to convey a message. Signage which relies only on images has also been used in the past. This type of pictogram is being used more and more in our modern society (for instance in airports) in order to get information across to people who speak a different language, but can easily recognize a picture.

Signage purpose:

While the purpose of a sign board is to inform the person viewing it, it can provide the viewer with information of various types. This visual communication can provide the following:

Pure information, for example sign boards that provide maps of an area, information about services, or facilities nearby. Street signage often provides pure information to pedestrians and motorists.
Safety signs that warn of danger, tell people how to use something safely or provide instructions for using or wearing equipment to provide personal safety.
Directional signage that points out directions in the form of arrows, or indicates where a particular service or facility is situated.
Signs that identify a particular room by name or number, whether toilets are male or female, what number of floor you are on etc.

Business Signage Uses:

Businesses use signage in a variety of ways.

To promote the business
Increase recognition of the business
Inform of sales or specials
Identify where the business is (for example which building it is in, or what floor it is on)
Associate a certain image, character or even colour with a particular brand or business

So if you are looking for ways in which to provide your customers with directions, safety information, increase the foot traffic through your shop or business or emphasize your business logo and brand then you can be sure that you can find some type of signage that will help you do just that.